Becoming an entrepreneur

Generate an entrepreneurial idea for a product or service and analyse its potential as a startup business.
What’s it about?

In this micro-course you will review the characteristics of successful entrepreneurs and apply techniques for generating ideas to initiate a market analysis and supporting due-diligence assessment for a startup business. 

What will I learn?

Upon successful completion of this course, you will be able to:

  • Define entrepreneurship
  • Identify the characteristics of successful entrepreneurs
  • Review the advantages and disadvantages of small business ownership
  • Examine the key questions an entrepreneur should answer before starting a business.
  • Review techniques for generating ideas
  • Complete a due-diligence survey for a business idea
  • Distinguish between market research and market intelligence and explain the situations in which each approach should be used
  • Describe the basic steps of market research and corresponding purposes for each step
  • Describe competitive intelligence
  • Review types of market exchanges and partnerships

What’s involved?

This micro-course is offered online for independent study or you can join an international community of learners in gaining a better understanding of becoming an entrepreneur. There are four learning pathways, each containing numerous resources and activities. The learning pathways are:

  • Deciding to become an entrepreneur
  • Entrepreneurs as small business owners
  • The nature of entrepreneurship
  • Before starting your own business

This micro-course forms part of the larger Introduction to Entrepreneurship course of study coupled with IENT102 and IENT103. On completion of the three associated micro-courses, if learners wish, they can be assessed for academic credit. 


Anyone is free to participate in this course. An internet connection and basic web-browsing skills are recommended, with the ability to create a blog and use online communications tools (instructions and self-study tutorials provided.) You are requested to keep a personal learning journal, as reflection has been shown to markedly increase learning. 

The course and assessments are conducted in English. This is a university level course and you should be able to communicate fluently and accurately in spoken and written English.

Image credit: Executive business woman, by Geralt, dedicated to the public domain. 

Course Code: IENT101
Estimated Start: 2018Q2
Duration: 2 weeks,10 hours per week
Type: Micro course
Assessments: 20 hours

Credentialing: Microcredential Official course credit
Course Credit: Introduction to Entrepreneurship
Credential: Certificate Higher Education Business (OERu)
Level: 1st year Bachelor’s

Who are the developers:
Carol Cooper-Taylor, is an independent consultant with extensive experience in e-learning design. Carol was commissioned by the OER Foundation to lead the design and development Read More