Planning a business start-up

Develop a business plan for a startup business. 
What’s it about?

In this micro course you will prepare a business plan and presentation for a startup business including reference to legal forms of business, and moral, legal and ethical business behaviours.

What will I learn?

 Upon successful completion of this course, you will be able to:

  • Review legal forms for a business
  • Identify the questions to ask when choosing an appropriate form of ownership for a business
  • Select and justify an appropriate form of ownership for a selected business startup
  • Recognise different approaches for developing a business plan and the role of prototyping a product or service
  • Analyse an example of a business model startup
  • Prepare a business plan for a selected startup
  • Prepare a business presentation based on the business plan
  • Differentiate moral, legal and ethical business behaviours
  • Discuss how ethical behaviour impacts on business decisions for a selected business startup
  • Investigate the relationships among entrepreneurial intentions, culture, gender and new venture creation
  • Appraise the value of mentors and professional advisers for a business startup
What’s involved?

There are four learning pathways, each containing numerous resources and activities. The learning pathways are:

  • Legal forms of business
  • Business ethics
  • Business mentorship
  • Business planning

This micro-course forms part of the larger Introduction to Entrepreneurship course of study coupled with IENT101 and IENT103. On completion of the three associated micro-courses, if learners wish, they can be assessed for academic credit.  


Anyone is free to participate in this course. An internet connection and basic web-browsing skills are recommended, with the ability to create a blog and use online communication tools (instructions and self-study tutorials provided.) You are requested to keep a personal learning journal, as reflection has been shown to markedly increase learning.

The course and assessments are conducted in English. This is a university level course and you should be able to communicate fluently and accurately in spoken and written English.

Image credit: Signing agreement, by jarmoluk, dedicated to the public domain.


Course Code: IENT102
Estimated Start: 2018Q2
Duration: 2 weeks,10 hours per week
Type: Micro course
Assessments: 20 hours

Credentialing: Microcredential Official course credit
Course Credit: Introduction to Entrepreneurship
Credential: Certificate Higher Education Business (OERu)
Level: 1st year Bachelor’s

Who are the developers:
Carol Cooper-Taylor, is an independent consultant with extensive experience in e-learning design. Carol was commissioned by the OER Foundation to lead the design and development Read More