Principles of marketing

Learn how to analyse the marketing process and apply key principles and practices in market research to launch products and generate market demand.



Free online micro-courses

Principles of marketing comprises three micro-courses with corresponding micro-credentials. We recommend that you study the micro-courses in sequence starting with PMKT101, but you can choose any one that attracts your interest.  

Qualification options


Image credits:

PMKT01: Pixelated arrows by Gerald dedicated to the public domain. 

PMKT102: Arrows and computer by Geralt dedicated to the public domain.

IENT103: Profits key on keyboard by GotCredit licensed under Creative Commons Attribution 2.0 Generic..