Principles of marketing
Learn how to analyse the marketing process and apply key principles and practices in market research to launch products and generate market demand.
Free online micro-courses
Principles of marketing comprises three micro-courses with corresponding micro-credentials. We recommend that you study the micro-courses in sequence starting with PMKT101, but you can choose any one that attracts your interest.
- Micro-credentials from Edubits
- Certificate Higher Education Business (OERu), United Kingdom-based qualification from the University of the Highlands and Islands. (Four micro-courses)